Getting corporate event planners to notice your venue can mean a huge boost in revenue. No matter whether you run a massive conference center or a small venue that hosts special events, spreading the word about your venue should be one of your main business priorities. Implementing marketing strategies that work can help you draw in small local businesses, but it can also attract corporate event planners who tend to have a much bigger budget and host events more regularly. Here are some tips for marketing your event venue so you can increase exposure, attract corporate event planners and boost your business revenue.
Get Listed on Directories
Heaps of online event venue directories can help you get your space noticed by corporate planners. Planners go to local and national websites to find the best venue for their events because these often have huge audiences. BizBash is a great example of a site that features over 50,000 venues and has a wide variety of followers. You can check out their site to find out how to get listed.
Contact Your Local Chamber of Commerce
One great way to connect with corporate event planners is to do so locally through the Chamber of Commerce. Networking is a huge part of the success of your venue, and you can take advantage of Chamber of Commerce connections by partnering up with them to host a party or event at your space. You can also contact other convention and visitors bureaus in your area to see if they’d be interested in co-hosting an event at your venue. It also helps to get these organizations to cross-promote these events to bring in more business across the board.
Build an Online Community
These days, it’s incredibly important to make sure your venue has a strong online presence. You can leverage the power of social media to help increase awareness of your venue and build a bigger online community. Facebook, Instagram, Twitter, LinkedIn, YouTube and Google+ are all great ways to get more visibility and provide your audience with more information about your venue. Create a unique hashtag for each event, and tie it back to your venue – free advertising anytime anyone uses or shares that hashtag.
Establish Yourself in Your Industry
Be aware of how you are positioning yourself in your industry. Positioning yourself in the right way helps to build credibility and interest. The stronger your reputation is, the more excited corporate planners will be about working with you. You can strengthen your reputation by starting a blog and filling it with relevant industry information and insights. You can also host or present at industry conferences and offer corporate planners the chance to interact with and learn from you.
Advertise Your Location
What is the No. 1 factor in a corporate event planner’s decision of where to host an event? Location! Don’t make it hard for them to find out where you are located – it’s your main advantage, after all. List your location front and center at the top of your website, as well as in plain sight on all of your social media pages. Your venue will be much more attractive to the right potential clients.
Follow these tips and you’ll be on your way to securing more leads from corporate event planners and boosting the success of your business.